PRIVACY POLICY

Last updated: 10th November 2025 
Legal Entity: Served Cold LTD
Registered in England & Wales – Company No. 15117310
Registered Office: 86-90 Paul Street, London, England, EC2A 4NE

1. INTRODUCTION

Served Cold LTD (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and safeguard your information when you visit [www.servedcold.co.uk] (the “Site”) or interact with us through online or offline channels.
By using our Site or providing your information, you agree to the terms of this Privacy Policy.

2. INFORMATION WE COLLECT 

We may collect the following types of data:
A. Personal Information
Name, email address, phone number, billing and shipping addresses
Payment details (processed securely by third-party providers)
Order history and purchase details
B. Technical Data
IP address, browser type, device information, and usage data
Cookies and similar technologies for analytics and performance
C. Marketing Preferences
Your consent to receive newsletters, offers, or event updates

3. HOW WE USE YOUR INFORMATION

We process your personal data to:

• Fulfil and deliver your orders

• Process payments securely

• Provide customer support

• Send updates, promotions, or newsletters (only if you’ve opted in)

• Improve our website, products, and services

• Comply with legal and tax obligations

4. LEGAL BASIS FOR PROCESSING

We process your data under the following lawful bases:

• Contractual necessity (to fulfil your order)

• Legitimate interests (to improve our services or prevent fraud)

• Consent (for marketing communications)

• Legal obligation (to comply with tax or accounting laws)

5. SHARING YOUR INFORMATION 

We only share your data with trusted partners, such as:

• Payment processors (e.g. Shopify Payments, PayPal, Stripe)

• Delivery providers (e.g. Royal Mail, DPD)

• IT and analytics services (e.g. Shopify, Google Analytics)

These partners process data only as instructed by us and comply with UK GDPR standards.

We do not sell or rent your personal data.

6. DATA STORAGE & SECURITY

Your data is stored securely in accordance with the UK Data Protection Act 2018 and UK GDPR.
We use encryption, access controls, and secure servers to protect your information.
We retain personal data only as long as necessary for legal or operational purposes.